American has released a press release in response to a warning from the Wisconsin Department of Agriculture, Trade and Consumer Protection to consumers about watching for checkout errors.

American says the majority of the errors claimed by DATCP were on unboxed items from Closeout and Demo centers where they were offering the items for less than the same item in a box.

American says the process for selling clearance and demo center items has always included a markdown at the register. The company says they are confident that consumers will pay the price as tagged.


The Wisconsin Department of Agriculture, Trade and Consumer Protection is asking shoppers hitting up American TV & Appliance going out of business sales to pay close attention to the price at the register when they check out.

Weights and Measures inspectors from DATCP conducted a price verification survey at each of the seven American stores in the state Monday. They found that 5.5% of the items checked rang up higher than the advertised price.

Consumers are entitled to a refund when they are overcharged.

According to DATCP, inspectors checked 325 items at American stores. The highest overcharge on one item was $314.44 at an Appleton store.

The West Beltline Highway store in Madison had the highest number of overcharges. Of the 50 items checked at that store, seven were overcharged at the register. When the inspector returned to that store the next day, the errors had been corrected.

Inspectors checking items at the High Crossing Blvd. location in Madison found only one overcharge in the 50 items checked.

DATCP reminds shoppers to take the sticker or tag from an item to the register with them, compare the sticker price to what rings up and to ask questions before they pay.