AG joins investigation over Juul’s youth marketing practices

- Wisconsin joined a bipartisan, multi-state investigation of Juul Labs over their marketing and sales practices targeting youth, Attorney General Josh Kaul announced today.

The 39-state coalition is investigating Juul’s claims regarding nicotine content and statements regarding risks, safety and effectiveness as a smoking cessation device, according to the AG's office.

“E-cigarette use has increased dramatically among young people in Wisconsin and nationally, and we must act to reduce it,” said Kaul. “JUUL has been the driving force behind this increase, and we are working with a bipartisan group of AGs to investigate JUUL’s sales and marketing practices.”

Between 2014 and 2018, the Youth Tobacco Survey found that the share of Wisconsin high schoolers smoking cigarettes had dropped from 10.7% to 4.7%. During that same time, high schoolers vaping e-cigarettes increased from 7.9 to 20.1 percent or one out of every five students.

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